Get Roland Off The Couch Rich Media

 

The challenge was to make learning about heart-healthy habits fun and engaging. This microsite introduced visitors to Roland, a nice guy who just needs a little encouragement to get off the couch and get active. Visitors could click on the icons around his room to get up Roland up from the couch and engage in healthy activities, such as biking or fishing. Clicking on the fridge icons would give users easy, healthy recipes they can download. Roland starts out a little soft in the middle, but the more activities he experiences, the more fit he becomes.